What Are the Different Types of Keywords? How to Use Them?

Do you want your customers to find you online easily and ensure faster conversions? If yes, you've got to use the right keywords in your content!

The more appropriate and targeted your keywords, the stronger your SEO efforts, the higher you rank on Google, and the faster customers can find you. Learn more about the different keywords in the next section.

Different Types of Keywords to Optimize SEO

Each keyword has a different objective. Find out what the goal of different keywords is as follows:

Short-Tail Keywords

Keywords that are three words or less are known as short-tail or head keywords. When your customers start researching your product, they use short-tail keywords.

For example, when someone wants generic information about eggs, they will search using 'eggs' as a keyword.

Long-Tail Keywords

When customers want something more specific than just eggs, like ‘different types of scrambled eggs,’ this is an example of long-tail keywords in use.

The customer at this stage has a specific intent when searching, and there are higher chances of conversions.

LSI Keywords

Thematic keywords relating to your main keywords are LSI or Latent Semantic Indexing keywords. For example, LSI keywords for credit cards would be 'credit score,' 'interest rate,' 'money,' etc.

Medium-Tail Keywords

These keywords contain more information compared to short-tail keywords, but their search volume is higher than long-tail keywords. They contain 2 to 3 words.

An example of a medium-tail keyword for men’s fashion on an e-commerce site would be ‘formal shirts for men.’

Short-Term Fresh Keywords

Keywords that focus on a popular event, like a much-hyped movie, are short-term fresh keywords. For example, keywords like "Top Gun: Maverick" and "2022 blockbuster" peak with the event but have a sharp drop later.

Long-Term Evergreen Keywords

“How to raise a difficult teenager” is an example of long-term evergreen keywords since these topics are always relevant! When you use these keywords, they help in boosting your position on SERPs and ranking your content higher on Google.

Product-Defining Keywords

Customers are at the initial purchasing stage when they use product-defining keywords and want more information before they finally buy the product.

These keywords explain your product clearly. An example of a product-defining keyword is 'scuba diving in Great Blue Hole, Belize.'

Customer-Defining Keywords

If your product is targeted at a certain age group or gender, these keywords need to be used. Add customer testimonials to demonstrate the benefits of your product since customers can relate to such experiences.

Geo-Targeting Keywords

Use such keywords to target a country, state, or city. Your customers, smaller local businesses, will search for products using these keywords.

You can use tools that help you measure your rank compared to your competitors based on geo-targeting keywords.

Read More - SEO Writing: 10 Best Practices to Improve Search Engine Rankings

Conclusion

If you want to take your business to the next level, grow your customer base, and multiply your profits, you need the right keywords. Identify the keywords you need to use at all stages of the marketing process and watch your sales soar or hire the best content writing services to excel your content game digitally.