Top 10 Types of Content that Consumers Respond to

Content, if tailored relevantly, is extremely effective in meeting audience needs or addressing audience pain points.

Creating content with purpose helps improve your website's discoverability, win more followers, generate more leads in multiple ways, and build credibility for your online business.

Let's look at the 10 types of content you can post on your website and social media channels to get more traffic!

10 Types of Content Your Customers Are Likely to Respond to

Here are the top 10 content categories that can garner maximum attention from your viewers and customers:

1. Videos

Videos combine visual images, sound, special effects, and text captions to give prospective customers a complete picture of the ideas you're trying to convey in your video.

Plus, they are an attention-grabbing mix of media that simplifies business concepts and optimizes content for SEO. Case in point, 85% of businesses claim that video helps them get better attention online, while 72% of audiences prefer videos to text.

2. Social Media Content

Social media content is mainly posted in the form of videos, vlogs, and stories. It helps users get a glimpse of your product/service and show them how to use it in action. It also offers potential customers answers to questions they may have, thereby boosting their purchase intentions.

3. Blogs

Blogs are powerful content pieces that can grow online traffic, engage readers, and enhance their interest in your brand and business. SEO-optimized blogs can effectively educate your target audience as well as promote your services/products.

4. Interactive Content

Interactive content can encourage sharing and building social communities. Some of the most popular content formats in this category are quizzes, polls, and surveys.

5. Informative Content

Information like news or knowledge-oriented articles should be regularly posted to keep up with reader demand. In fact, 53% of businesses believe that posting interactive and informative content helps them generate more leads.

6. eBooks

Creating eBooks with meaningful SEO-optimized content can enhance your company's visibility and help your audience get access to relevant industry knowledge.

7. Webinars and Podcasts

These are a great way to deliver live presentations on industry challenges and solutions or hold open discussions among industry experts without renting a venue.

Webinars and podcasts also help your audience understand your brand, relate to the niche industry, and get more information about your products/services.

8. Research Content

Readers are increasingly interested in the visual elements that guide research strategies and are looking for original research that is fully consumable yet easy to understand.

9. Testimonials and Reviews

Created directly by consumers, testimonials and reviews can easily outline what makes your company stand out and help new users learn about your brand and products better.

10. Influencer-Generated Content

Influencers and professionals can curate and promote all kinds of content about your business to create confidence among your target audience and encourage them to visit your website/socials.

Suggested Reading: Identifying Content Refresh Opportunities Through a Content Audit

Conclusion

There you have it—some of the most prominent types of marketing content that can be used on various business digital channels to enhance engagement with your audience and encourage them to respond!

Use these tips to provide valuable high quality information to your target audience, hire the best content writing services in the market to improve discoverability, build trust, and induce lead generation for your business.