Blog SEO: Tips For Doing SEO For Blogs

You can consistently increase the amount of search engine traffic coming to your WordPress website by optimising your blog posts for SEO.

Since search engines are often the most important source of website traffic, this will be very valuable to your blog, online store, or small business website.

If you’re simply publishing your blog posts and not optimizing for WordPress SEO, then you’re limiting the quantity of traffic you can get and the money you can make.

With that said, here is our blog post optimization checklist to optimize your blog for SEO sort of a pro.

How to Make Blog Content Search Engine Friendly

1. Identify the audience for your blog

No matter what industry your blog targets, you’ll want to spot and speak to the primary audience that will be reading your content. Understanding who your audience is and what you would like them to do when they click on your article will help guide your blog strategy.

Buyer personas are an efficient way to target readers using their buying behaviors, demographics, and psychographics. Without this understanding, you'll be creating accurate and grammatically sound content that few people will click on because it doesn't relate to them personally.

2. Conduct keyword research

Now that you’ve selected your audience and prepared a buyer persona, it’s time to seek out what content your readers want to consume. If you don't start with a plan, keyword research is frequently a challenging task to take on. So, my advice is to start with the subjects your blog will cover and then broaden or narrow your focus from there. For an in-depth tutorial, take a look at our how-to guide on keyword research.

3. Add visuals

Search engines like Google value visuals surely keywords. Images and videos are among the foremost common visual elements that appear on the search engine results page. so as to achieve a coveted spot in an image pack or a video snippet, you’ll want to style creative graphics, use original photos and videos, and add descriptive alt text to each visual element within your blog post.

Your image or video's alt text may play a significant role in determining whether and how highly it appears in the SERP. Alt text is also crucial for screen readers so that people with visual impairments can enjoy reading the content on your blog site.

4. Write a catchy title

The title of your blog post is the first thing a reader sees when they land on your article and has a significant impact on whether they click or scroll down. A catchy title uses data, asks an issue, or leads with curiosity to pique the reader’s interest.

According to Coscheduler’s Headline Analyzer, the weather of a catchy title include power, emotional, uncommon, and customary words. These kinds of words in a blog title, used in the right ratios, will draw readers in and keep them reading.

Highlighted in yellow are common words. They’re familiar to the reader and don’t stray too far away from other titles that may appear in the SERP.

“Expert” is an emotional word, consistent with Coschedule. during this example, the word expert builds trust with the reader and tells them that this text has an authoritative point of view.

Purple words are power words — this suggests they capture the readers’ attention and get them curious about the topic.

Another element of this title is the number three. This signals to the reader that they’ll learn a selected amount of facts about the perfect dress.

5. Include an attractive CTA

Without a call to action, what good is a blog post? The purpose of a CTA is to direct your reader to the following stage of their blog journey. An effective CTA should be pertinent to the subject of your previous blog post and flow naturally with the rest of the content.

You must include a compelling call to action (CTA) on each blog post you publish, whether you're trying to sell a product, solicit a newsletter signup, or just want the reader to read more of your content.

Suggested Reading: 5 Reasons Why Content Marketing Is Important With Its Strategy

6. Specialize in the reader's experience

The reader experience is the most crucial aspect of a blog post, any great writer or SEO will tell you. Readability, formatting, and page speed are just a few elements that go into the reader experience. Meaning you’ll want to write content that’s clear, comprehensive of your topic, accurate, and consistent with the latest data and trends.

Organizing the content using headings and subheadings is vital as well because it helps the reader scan the content quickly to find the information they need. Finally, on-page elements like images and videos have an impression on page speed.

Keep image file sizes low (250 KB may be a good starting point) and limit the number of videos you embed on a single page. By that specializing in what the reader wants to know and organizing the post to achieve that goal, you’ll get on your way to publishing an article optimized for the search engine.

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