The Best Strategies to Promote Your Blog (with Examples!)

As a blogger, you can lend authority to your opinions and enhance your credibility by grabbing more eyeballs for your posts. But with so many blogs regularly surfacing online, it can be difficult to carve out your niche. The strategies discussed below will help your posts stand tall by cutting through the clutter.

Proven Strategies for Blog Promotion

The strategies shared below will empower you to promote your blogs successfully- adapt them to your requirements for the best outcomes!

1. Integrate Triggers That Motivate Readers to Share Your Content

Readers will intuitively share your blogs through various touchpoints if they contain unique insights in the form of realistic data, successful experiences, expert opinions, etc. These serve as subliminal triggers that convince readers there's something useful and that others can benefit from the same.

Some triggers you can consider while creating your posts:

• Providing links to tools that readers can use in sync with the content

• Sharing opinions that make readers think

• Appealing to the instincts and emotions of readers

• Adding visual aids for better visualization of context

• Sharing data that attest to the credibility of your post

• Narrating the content in a storytelling mode

• Discreetly including links to make blogs sharable

These will encourage readers to promote your blog spontaneously and give your posts optimum visibility.

For example, if you're writing a blog on ways to reduce belly fat, include a link containing metrics to check if the tips you shared are actually benefitting people. Use infographics, opinions of doctors, and authentic data on how others have succeeded in melting belly fat.

2. Engage in Outreach Campaigns

If your blog contains something ground-breaking, go for an outreach campaign. Shortlist influencers who command an awe-inspiring fan following in the selected niche.

Send emails asking them to endorse your blog through their social channels. You can mention the influencer’s name in the post to ignite their interest.

For example, if your post is related to sports merchandise, you can ask an eminent sports personality active on social platforms to share it or talk about it through their pages.

3. Create Posts on Topics That are Easier to Rank

A strategic way to promote your blog is to include organic keywords that attract a good volume of traffic from search engines without an abundance of backlinks to the blog page. The search engine result page (SERP) rankings of blogs are impacted by the quantum of backlinks.

You can find such keywords for your post using any content explorer tool denoting the page traffic for well-rated domains with very few backlinks. These keywords experience less competition and can draw more qualified traffic to your blog.

For example, if you want to write about certain gourmet dishes, you can conduct a keyword search for lip-smacking delicacies which have been talked about on other pages with minimal backlinks.

4. Update Old Posts by Authoritative Blogs

You can search for page traffic metrics of popular blogs whose posts are declining in popularity due to obsolete content. Reach out to blog editors and offer to update the content. In return, you can add relevant backlinks to your blogs.

For example, if you blog about computer programming, you can search for a popular blog where older scripting languages have been discussed and offer to update the content while promoting your blog.

5. Include Videos in Your Blog

You can blend relevant videos seamlessly with the text to make it easier for readers to comprehend and consume the content.

For example, if your blog discusses marketing strategies, you can include explainer videos about successful promotional tactics.

Read More: 99+ Best Guest Posting Sites To Build Backlinks & Traffic

Conclusion

Promoting blogs becomes a cakewalk if you adopt the strategies above based on their merits and your unique requirements. You can also invest in paid ads to promote your blogs if you can allocate the budget. Plus, you can answer relevant questions on Quora and include a link to your blog for people to visit and explore further. If you're looking for the best content writing services to grow your business then Wittypen is the best solution for you.

Happy promoting!