How to Write Unique and Catchy Content for Websites

Content is king and is prevalent in all forms of marketing, both offline and online. It forms an integral part of emails, newsletters, social media posts, blogs, eBooks, and of course, website content.

Website content is conceived differently by readers - they generally skim through it, retaining only about 20% of what they read. It's thus essential to engage readers (most of who spend only a few seconds on a web page) using unique and web-optimized content, which also automatically shows up higher in search results and grabs searchers' attention.

Follow these tips to create attention-grabbing content for your website.

How to Write Content for Websites?

When curating website content, divide the task into three parts:

A. Things to Do Before Writing the Content

1. Do thorough research and study the top-ranking websites. Take inspiration from their content strategies and see how they are doing things differently.

2. Identify the purpose and understand what your website content is intended to do - sell products or services, increase traffic, enhance brand awareness, or attract new customers and generate leads.

3. Acquaint yourself with your audience and write according to their needs and demands. Try and offer solutions to their problems and draft the content based on their likes and prevailing market trends. Consider the information most readers find important:

4. Know your competitors and evaluate the main services they offer. Analyze the kind of content they use on their main page and the audiences they target. Consider what they are missing out on, and make the most of the gaps by bridging them through your content.

B. Things to Do While Writing the Content

1. Be concise and stick to an active voice while writing for websites.

2. Use simple sentences to show the audience what the product/service is all about instead of telling them.

3. Avoid jargon and use neutral language.

4. Use the “inverted pyramid” style of content, which means putting the most critical content on the top and curating information in order of diminishing importance.

5. Don’t overuse words, and avoid spelling, grammar, or punctuation mistakes.

6. Divide your content into different paragraphs/sections instead of using text-heavy paragraphs.

7. Use visuals, videos, multimedia, or graphics to attract readers' attention.

8. Highlight terms only if required and use the proper case - bold, italics, and the upper case should only be used for emphasis.

C. Things to Do After Writing the Content

1. Add easily recognizable links to create a bridge between the information shared on your webpage and other pages you've linked it to. This provides more exposure to your content as readers find solutions to their concerns more easily.

2. Optimize for search engines by adding relevant keywords in titles, headings, subheadings, and meta descriptions.

3. Optimize the visual content and always keep your website updated.

Suggested Reading: 25+ Trending Topic Ideas for Content Writing to Rank #1 on SERPs

Conclusion

Writing content isn’t easy, and when it comes to writing for a website, it needs to be perfect, as it eventually boils down to capturing maximum leads, managing easy conversions, and enhancing sales and ROI for the business.

Create website content that resonates with your target audience, and don’t forget to check monthly metrics to optimize performance! If you're looking for the best website content writer then check out our website as we create high quality content to rank your websites on top.