How to Create a Widely Effective Content Brief for Your Writers?

A content brief is a document that contains all the details a writer needs to write content. Needless to say, a good content brief is necessary for a great piece of content.

Content briefs are usually curated by a content manager or a content strategist. If you're new to the profession and want some guidance - here's how you can create a super-effective content brief for your writers!

1. Don't Forget to Mention the Target Audience

It's never a good decision to leave your writers making guesses at the target audience of the content.

When your writers know exactly who the target audience is, they'll be able to write a better content piece that addresses the demographics of your readers.

2. Brand Voice and Tone are Key

When your writers know what tone (serious, conversational, motivational, etc.) they need to follow and whose point of view they need to write in (first, second, or third person), they'll be able to create an engaging content piece.

3. Give Them a Sample Title and Meta Description

To create an effective content brief, it's essential to provide your writers with a sample title and meta description, so they understand what direction their content piece will take. This will also prevent them from digressing from the topic.

4. Provide Them with an Organized Content Structure

To keep your writers focused on the topic, you should provide them with a rough draft of the main heading (H1) and the subheadings (H2).

Dividing a long content piece into sections will help your writers develop an organized article, blog, etc. Not only this, it'll also enable your content to rank high on Google.

5. Primary and Secondary Keywords Matter

To provide your writers with an effective content brief, you should narrow down keywords that capture your readers' interest and mention them in a list that your writers need to incorporate into their content.

This will help your target audience find the content easily and drive traffic to the website.

7. Include a Sample CTA

When designing a content brief, include a sample CTA to give an idea to your writers as to how they need to write the CTA for their content.

A CTA (call for action) will prompt the reader to take immediate action (like buying products) for the brand you're trying to promote.

Read More: Identifying Content Refresh Opportunities Through a Content Audit

The End Note

Following all the tips given above can seem overwhelming in the beginning. But with time and practice, you'll become better at creating effective content briefs for your writers.

In the meantime, if you ever feel stuck and need help, don't hesitate to reach out to a fellow content manager or to the best content writing services company!