A Data-Backed Guide to Increase Your Website Authority

You may have heard about "domain authority" when looking for ways to enhance website rankings on search engines. If you're knowledgeable about SEO, you may know that there are more than 200 ranking factors for search engines, and domain authority, a metric developed by Moz, is among them.

The higher the domain authority, the better search engine rankings you can achieve. Learn how to increase your website's authority for better SEO and how better SEO means more traffic and enhanced business opportunities.

Moz and Domain Authority

As mentioned, Moz developed domain authority (DA), a search engine ranking metric to predict how likely a website may rank in search engine result pages (SERPs). If your domain scores are high, you have a better chance of performing well on SERPs.

Domain authority is not equal to page authority; both are very different. Page authority measures the predictive ranking of a single page. On the other hand, domain authority measures the predictive rank of the entire domain.

Calculation and Results

The calculation is done by evaluating multiple factors comprising MozRank, MozTrust, Root Domains, root links, and the total number of links into a single DA score.

A new website will have a low DA score, between 10-20. Increasing your score from 70-80 is evidently more arduous than increasing your score from somewhere around 20-30. A score above 80 is considered excellent.

How to Increase Your Domain Authority in 3 Ways

Improving your site's SEO health is the best way to influence the domain authority. Focus on the quality and quantity of the external links that point to your site. Some ways to do so are:

1. Generate Effective Backlinks

Backlinks play a pivotal role in calculating the DA score. According to a study by MonsterInsights, 55.24% of websites fail to attract traffic due to a lack of backlinks.

Ask your partners, distributors, or vendors to link to your site. It is an easy and quick way to get credible white hat backlinks.

2. Eliminate Bad Links

Although inbound links are critical for website authority, bad links will do no good. Links acquired from spam sites will lower your website’s authority, and search engines may even penalize you.

It is best to audit your website to filter out the toxic links as soon as possible. Several SEO tools can be used to specify harmful links in your site's link profile.

3. Create Original Content

Create the best possible content worth a link to increase domain authority. A survey shows that 78% of consumers develop brand loyalty owing to customized and original content.

When people like your content, they will share it more, ultimately increasing the chances of you developing backlinks on top sites. It will amplify the root domains when you get links from many different websites. Focus on creating several types of content, like lengthy guides, articles, infographics, videos, etc.

Suggested Reading: 10+ Best Grammar and Plagiarism Checker Tools (Free & Paid)

Wrapping Up

Domain authority is a metric you cannot control but one that is vital for your website. Use the right strategies and methods to steadily increase your website's DA score and help your domain to pop up in the top search results! If you want to hire the best content writing services, do visit our website.