6 Companies That Will Inspire Your Next Content Marketing Plan

Do you need ideas for your next content marketing plan but don't know where to start? Well, we're going to make your job easier by sharing the successful content marketing strategies of 6 companies. By analyzing their strategies, you can get inspired and customize a content marketing plan that will work best for your company.

Here are the top 6 companies that you can seek inspiration from to help you design a smart content marketing plan:

1. IBM

Yes, learn the art of content marketing from the tech giant IBM! They have a lot of clarity when it comes to their marketing strategy, which comes from understanding their target audience to the T. Here are the best features of their content marketing plan:

• Use of Video: Videos engage customers better than text, and IBM has used this medium effectively to explain topics like data use and cognitive computing.

• Influencer Collaboration: You might even find non-tech content on their site since they work with influencers who help them reach out to audiences.

• Content for All: IBM's content is categorized according to the needs of the target audience for higher engagement. IBM also shares content for industries that the target audience is part of.

2. Coca Cola

Here are some tips on content marketing from leading beverage manufacturer Coca-Cola:

• Different yet Connected: Coke follows the liquid and linked content marketing plan. Whether it's a viral video or television ad, the content is unique yet has a similar flow.

• 70/20/10 Principle: Coke keeps 70% of the content low-risk and easily relatable, while 20% has innovation, and 10% is high-risk and creatively completely different.

• Clear Objective: Coke wanted to double sales worldwide and structures its content accordingly.

3. General Electric

GE has successfully mastered its content marketing game plan in the following ways:

• Storytelling: GE has turned bland press news into videos with a story for viewer engagement. It uses professional photographers and writers to ensure quality content.

• Collaboration: GE partnered with National Geographic for the television series 'Breakthrough' which was broadcast in more than 170 countries. This was an excellent brand-building exercise.

4. Lyft

Lyft, the ride-sharing service, employs this strategy:

• Great Story: Lyft uses video stories to highlight that it is not just about getting from Point A to Point B. The stories it incorporates use emotion as a tool to engage customers.

• Identification of In-Market Audience: Lyft uses the in-market audience feature of Google to achieve its goal of getting more drivers.

5. Maybelline

Beauty and wellness brand Maybelline uses this strategy:

• Multiple Mediums: Maybelline uses both traditional and digital mediums to reach its target audience. It combines brand promotions and user-generated content.

• Collaborations: It also collaborates with brands like Puma or Marvel to create personalized products.

6. LinkedIn

The world's largest professional network, LinkedIn uses the following strategy:

• User Engagement: LinkedIn encourages members to share well-researched content.

• Content Bank: Users can access content through webcasts, presentations, and ebooks.

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Conclusion

Time to get inspired by the content marketing plans of the six companies discussed here!

Also, there's one thing in common between all these companies: knowing what the target audience wants. So define your target audience, create relevant content with the best content writing services for them, collaborate with influencers, and watch your business grow!