5 Content Marketing Success Stories to Inspire

Content marketing is an important and effective tool to promote your brand and put your product or service on a higher pedestal than your competitors. Content should thus be informative and entertaining to keep your audience engaged.

These 5 content marketing examples of success stories tell us about those who rose above the rest with their unique types of content marketing.

1. John Deere

When John Deere founded his company in 1837, he relied heavily on an agricultural magazine, The Furrow, to advertise his products and publish informative articles on how to get the best from John Deere's equipment.

We can consider the marketing campaigns of The Furrow and how the magazine promoted the John Deere brand as pioneering attempts at content marketing. Since its establishment in 1837, today, John Deere ranks No. 84 on the Fortune 500 list.

2. Rolex

Despite being one of the most powerful brands in the world, watchmaker Rolex has a particular content marketing strategy.

Instead of focusing on the making of a Rolex watch, it produces beautiful, attention-grabbing photographs of its watches. This strategy works because Rolex understands that people wear watches to make a statement – the more expensive and flashier, the better.

Rolex’s success can be gauged by its social media pages, with more than 7 million followers on Facebook and over 10 million on Instagram, all vying to catch a glimpse of the magical Rolex!

3. Gymshark

Gymshark, a British producer of fashionable sportswear, woos its customers by appealing to basic human instincts. The simple marketing strategy is – you don’t need to be clever to work hard and be humble.

So, the #stayhumble campaign was born, and there was no looking back. Gymshark not only appealed to the simple side of people but brought them together as a community through the #stayhumble campaign.

Further, YouTube vloggers and fitness celebrities were roped in to create high-quality content marketing articles and generate more traffic. Additionally, customers received regular updates on fitness products and other related information.

4. Undertaking LA

“Thank you for your visit. Please come again soon!” This isn’t exactly the thing to say to customers of a funeral home. It’s a business associated with sadness and negativity, and visitors come reluctantly and out of pure necessity.

However, Caitlin Doughty, owner of Undertaking LA, managed to create content to engage customers. She founded The Order of the Good Death and has written several books on death.

Caitlin’s YouTube channel, Ask a Mortician, deals with death in a lighter but informative way, removing the taboo tag and engaging her customers.

5. Casper

There couldn’t be a much more boring product than a pillow or a mattress. But Casper took its content marketing campaigns to a whole new level by experimenting on different platforms in unique ways.

Casper created quirky content with language and visuals aimed at the younger generation. Moreover, instead of churning out mundane details of pillow stuffing and mattress springs, they produced intriguing unboxing videos of their products.

It was the first time a mattress and pillow company produced such videos, and it paid off! In 2018, Casper reported a record $400 million in sales.

Read More: Top 10 Content Writing and Marketing Courses With Certifications

Conclusion

Here, we see how different approaches to content marketing led to success stories for widely diverse businesses.

From using an industrial magazine and posting mesmerizing photographs to creating unboxing videos, appealing to human instinct, and even taking on death in a lighter but informative way, these success stories serve as content marketing tips. We hope they can inspire you to use similar marketing campaigns to promote your brand!

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